Before you write your first email, make a plan. What are you going to promote? If you haven’t done it yet, pick a service or product you want to start with.
Next, you need to decide how many emails you will write in this series. You can start with writing three, or five emails. Some people write up to seven emails in a series. This will give you plenty of time to convey everything you need to share with your readers, including building up some anticipation and provide relevant value from the start.
What is the Purpose of your Email
Next, decide what the purpose of each email is. Some of those purposes could include introducing a common problem, sharing a product or service that’s the solution to that problem, sharing the benefits of the product or service, overcoming objections, or sharing social proof that it actually works.
Here are a few examples of different paths your plan could take.
Path #1: Point out a problem –> Present a solution –> Share a product that can help with the solution –> Show how it has helped others in a similar situation –> Make an offer for the product.
Path #2: Share some helpful free content –> Explain that while this works well, it takes a lot of time and effort –> Present them with a product or service that will do it for them, or make it much easier –> Share social proof of how much others love it –> Make a time-sensitive offer.
Path #3: Share a personal story –> Describe how this led you to create a product or service –> Overcome one or two common objections –> Introduce a limited-time offer –> Follow up with a final reminder about the offer.
What is the Subject Line
Once you have a plan for the emails you will write, it’s time to create some great subject lines for your emails. Remember, that’s always the first stepping stone. You have to get your readers to open the email. You will find some more specific subject line writing tips in the next module. For now, keep in mind that this is on the “must have” list.
Have a Call To Action
Last but not least, you need an offer and a strong call to action. Be specific. Tell your readers what you want them to do. “Click the order button, buy the product”.
We are social creatures and seeing that someone else likes a product or service builds a lot of trust. That’s why testimonials and social proof work so well. And they work just as well in email. Share your best testimonial, a positive review, or some Facebook mention with your readers as part of the autoresponder sequence.
If you have been selling your product or service for a while, you know what the common objections are and how to handle them to relieve your customer’s worries. Use that in email as well. If you are new to this, take a guess, or ask family and friends who are part of your target market (but be mindful of possible bias if asking people close to you).
Let’s look at an example of an objection and how you may handle it via email. We’ll refer to the stressed person video course.
A common objection may be that readers think they will need access to a computer to go through the course. Since many people of rely mainly on mobile devices, you can address this as you talk about the benefits of the course and mention specifically that it can be viewed on a computer, laptop, tablet, or smart phone. Point out that one of the benefits of a course like this is that it is self-paced and they can view and review the lessons anytime, anywhere.
I hope these essentials has provided ideas and know-how on how to create a high-converting autoresponder series. If you have any comments or questions, please add them below.
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