The most important part of content for marketing your business today is the material you put on your website’s blog. This is the substance that will attract visitors via the search engine traffic that the keyword-rich content will generate when your audience makes a search.
Studies show that blogging about your business, products and services at least twenty times per month will allow you to get five times more traffic than blogging less about it. This is according to a study done by HubSpot.com. You can literally double your website traffic in six months if you keep it up.
But, if you want the visitors to stick to your blog and read it more than once, it is important to make your blog posts visually appealing. Putting images in your blog posts will not only enhance the content but will make your page attractive. In addition, it can help further explain the meaning of what you wrote on your blog. Taking the time to choose a relevant image will make your page look more professional too.
There are a number of ways you can find appropriate images.
Take the Photos Yourself
You can produce perfectly good images by using your own digital camera and your phone to take relevant pictures. If you want to take pictures of products, make yourself a portable light box or try taking the pictures outside in natural light.
An image doesn’t have to be a photograph; it can be an attractive arrangement of a quote from your blog post with a beautiful and colorful background, made into a JPEG file. This is a great way to add interest as well as call out an important point within your blog post. It looks attractive and helps explain meaning to your readers.
There are plenty of graphic designers on sites like Fiverr, as well as other sites that you can hire to help you come up with appropriate graphics for your blog posts. They might be better at coming up with ideas than you, and it is perfectly okay to hire someone. If you outsource your blog posts, ask your writer if they can help you with images.
Look on Stock Photo Sites
There are quite a few stock photo sites, like iStockphoto.com, SXC.hu, Morguefile.com, and RGBStock.com, that you can utilize to find appropriate images to apply on your blog. Some of the photos in these sites are royalty-free, while some are paid. Just check the license rules to ensure that you have a right to use the image. It’s is also a good practice to give credit for images.
You want to add images, but do not go overboard with them. Remember to consider loading time, so use smaller images. Don’t forget to utilize the “alt” tags on the images so that if the photo does not show up for some reason, it will tell the reader what the image is. This is also another way to alert search engines about the subject of your website.